Terms of use

1. Who we are

The site is run by Welcome to This World ("we", "us"). You can contact us at [email protected].

2. Your account

• You must be 18 or over to create an account.
• Please give a real email address that you can access; we use it to confirm your account and reset your password.
• Keep your password private. You're responsible for what happens in your account, so let us know straight away if you think someone else has used it.

3. Your photos and content stay yours

You keep full ownership of every photo and every word you add. We don't claim any rights over them.

So that we can run the service, you give us permission to store your content, resize it, and show it in your announcement and its preview to the people you share your link with. This permission is used only to provide the service to you, and it ends when you delete the announcement or your account. We will never use your photos for advertising, marketing, or any other purpose.

4. What you can upload

When you upload a photo or write a message, you confirm that:

• you took the photo, or have permission from whoever did, and you have the right to share it;
• you are the baby's parent or guardian, or have their permission to make the announcement;
• it doesn't break the law or anyone else's rights.

You must not upload anything that is illegal, sexual, violent, hateful or harassing, anything that exploits or endangers a child, or anything designed to harm our service or its users (such as malware). We may remove content and close accounts that break these rules, and we will report illegal content involving children to the authorities.

If you see an announcement you believe breaks these terms, use Report this announcement at the bottom of its page, or email [email protected] with its link. Announcements reported as a risk to a child are hidden straight away while we review them. While we look into a report, the announcement may be hidden and can't be edited or deleted, and we keep it, its photos and the account details for as long as we need to deal with the report or to help the police.

5. Sharing

Share links are unlisted but not password-protected: anyone with the link can view the announcement and forward it. You decide who receives your links. We can't control what recipients do with an announcement once they have it, such as saving or screenshotting it.

6. The service

• The service is free. We work hard to keep it running smoothly, but we can't promise it will always be available or free of errors, and we may change or improve features.
• We may stop offering the service. If we do, we'll give at least 30 days' notice by email where we reasonably can, so you can download your announcements first.
• Please keep your own copies of anything important: you can download every announcement as a picture.

7. Responsibility

We're responsible for losses that are a foreseeable result of us breaking these terms or not using reasonable care. We're not responsible for losses that weren't foreseeable, for what other people do with announcements you've shared, or for problems caused by things outside our reasonable control.

Nothing in these terms limits our responsibility for death or personal injury caused by our negligence, for fraud, or for anything else that can't be limited under the law, and these terms don't affect your legal rights as a consumer.

8. Ending your account

You can delete your account at any time from your account page; this removes your announcements and photos. We may suspend or close an account that seriously or repeatedly breaks these terms.

9. Changes to these terms

We may update these terms, for example when we add features or the law changes. The date at the top shows when they last changed. If a change is significant, we'll let account holders know by email.

10. Law

These terms are governed by the law of England and Wales. If you live elsewhere in the UK, you can also bring proceedings in your local courts.